JAMES WILLCOCKS

product designer

I have worked in both physical and digital product design environments and am committed to producing meaningful user experiences.

about me

previous

experience

2020

This project aimed to apply a harm reduction approach to problem gambling, changing the way that consumers negatively interact with gambling products.

Initially, a high level research plan was created to organise the structure of the project. Both primary and secondary research techniques were used to increase the understanding of the problem area. These included cultural probes, ethnographic research and analysing emotional models such as the core affect circumplex.

resocialising

casinos

research

findings

- A healthy mind and a positive home       life can reduce the likelihood of                 addiction and also aid recovery.

- Personal involvement and near                 misses increase wager size, session         length and promote                                     problem gambling behaviour.

- Many users gamble in isolation, which         triggers a disassociation from reality and     can potentially lead to problem gambling.

Participants were not conscious of the         time they spent gambling.

material

proposition

- By being in a more sociable                       environment, users are more likely to     engage in conversations with others,       preventing long periods of isolation         whilst gambling.

- Natural light creates a less                           intimidating atmosphere, whilst               allowing users to recognise the time       of day.

- Seating on the floor allows for more         social gambling and places users in a       more deactivated affective state.

- Design uses the signifiers found               within cafe environments to                     resocialise the casino.

2019

consistent 

global

experience

This project aimed to define a consistent style and framework which would be used on all global popups across The Stars Group's websites and applications.

After researching the existing popups surfaced on the websites and apps, as well as analysing other companys' popups, a workshop was carried out to define the requirements and the considerations for the task.

Axure RP 8 was then used to prototype the interactions of the popups and fast paced, guerrilla testing was then carried out within the company to get an initial understanding of the potential usability issues.

popup

requirements

- Responsive solution, consistent               across all devices.

- Caters to various scenarios (no                 title, no close, etc).

- Can put the popup in context                   when necessary.

- Infinite content can be shown if               needed.

proposed

solution

- Persistent scrollbar and below-the-         fold design for obvious scrollability.

- 25% of the top of the screen is initially     visible, placing the popup in context       when necessary.

- Popup can expand to full screen to           maximise screen space when needed. 

- Sticky header allows users to exit the       popup or go one step backwards,             even when they have started scrolling.

2018

sign-up

bonus

interactions

This short project was carried out to show the various interactions which could be used for sign-up bonus offers.

I approach these types of projects in a structured but experimental way, exploring various different options. 

Onboarding experiences are usually boring and time consuming. By designing fun and gestural interactions into the experience, it is possible to break up the monotony of back-to-back forms.

more...

other

design

projects

Chaise Longer - a flat-pack chair that folds out into a bed for students with limited living space, allowing them to give their parents a proper night's sleep when they come to visit.

Matcha Tea Kettle - bringing the ritualistic nature of the Japanese tea ceremony to the Western world to decrease work related stress.

DIGI Spatula - combining a futuristic aesthetic with the De Stijl movement to add character to the kitchen.

2020 - Present

Product Designer at Rank Interactive

2019 - 2020

Junior UX Architect at The Stars Group

2018 - 2019

UX Intern at The Stars Group

2016 - 2020

Product Design with Professional Experience (Bsc) at The University of Brighton

get in touch

Tel: 07881338088

Email: jeswillcocks@outlook.com