I'm James, a product designer based in London, UK.

I have experience in both physical and digital product design environments and am committed to producing engaging, meaningful and rewarding user experiences.

/ projects

@ Rank Interactive

Apple Crumble

A deactivating approach to problem gambling, helping users to make more conscious decisions.

safer gambling

axure

figma

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@ Rank Interactive

Marketing Opt-In

A design to increase the number of users who opt-in to marketing preferences.

registration

axure

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@ Rank Interactive

Bonus & Rewards

Using a casual gamification method as a way of engaging and retaining casino players.

reward scheme

axure

figma

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/ about

I'm committed to designing engaging, meaningful and rewarding user experiences.

For me, design is about stimulating emotions, whether it be excitement, reassurance, nostalgia etc.

I think of my designs as a conversation with the user, where many things are implied, not said. Each carefully constructed detail is designed and placed according to the desired response I want from the user.

"The details are not the details; they make the product" - Charles & Ray Eames